Recent moves to bring Jeeps more upmarket and make them more practical have led to the division’s most robust sales ever.Ĥxe: Pronounced "4-by-eee." This is the branding for Jeep plug-in hybrids such as the new Wrangler 4xe.Īftermarket: Parts and accessories manufactured by a third party.ĭesert Rated: New badge created for the Gladiator Mojave that adds intense heat and sand resistance to Jeep's Trail Rated testing. Jeep helped initiate two massive automotive industry trends: accessorized off-roading and the SUV-as-family vehicle. On various occasions, Jeep has also dabbled with pickup trucks. In recent years, Jeep has branched out further into road-dwelling crossovers.
Jeep expanded its oeuvre in later years, producing wagon-style SUVs like the Cherokee and Wagoneer. The first CJs were boxy, two-door off-roaders, modestly upgraded from their military versions.
That plucky off-road capability has defined the Jeep brand since. WWII-era Jeeps were designed to go anywhere. Fiat Chrysler merged with Group PSA to form Stellantis in 2021. American Motors Corporation later bought that company in 1970, then Chrysler in 1987. Willys received the trademark for “Jeep” in 1950 and merged with Kaiser Motors in 1953 to form Kaiser-Jeep. The company started when Willys-Overland began producing civilian jeeps, commonly abbreviated to “CJ,” after World War II. Jeep is an American SUV and truck manufacturer and a division of Stellantis.
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